Justin Bieber’s new signature perfume, Someday

Leave it to Justin Bieber to come out with yet another signature product that caters to his fans, carries his signature, and benefits a charitable cause. The latest is a new perfume for her called “SOMEDAY, by Justin Bieber. The  photo advertisement features Justin, and a mystery girl, states the perfumes name and  finishes with the simple sentence that says a lot. “NEVER LET GO, with the fragrance for her that gives back”

"Someday" Perfume by Justin Bieber

Hmm… Don’t you wish you were the girl in the promotional advertisement, or YouTube promotion? I do!

He partnered with Give Back Brands to debut a perfume for his female fans, available at fine department stores nationwide in June 2011.  It comes in a gorgeous bottle, adorned with silver charms and a rose-shaped and colored top. It is rumored to have a fresh, fruity smell that most will love. I’m sure all female Beliber’s will be lining up at said department stores to get the perfume, come June. It will come in three different sizes and prices, 1 0z. (costing appx. $35), 1.7oz (costing appx. $45) and 3 oz. (costing .appx. $55). The collection is also to include a body lotion, and a hair mist, probably with more to come.

In his own words, “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

Justin, being the charitable guy he is, is making sure that this product that carries his name will benefit charities and better causes. Proceeds are intended to benefit the Make-A-Wish foundation, Pencils of Promise (PoP) and perhaps other favorite “worthy causes” of his. We can count on this, as the nail polish line he collaborated with Nicole for OPI to create, One Less Lonely Girl, does indeed benefit one of his favorite non-profits, Pencils of Promise (PoP). Read our own article about the 14-color nail polish line that benefits Pencils of Promise, Bieber’s charity collaboration with a nail polish company. So yes, I do count on him to come through on his promise to benefit charities with the proceeds. That should comfort mother’s of teen Bieber fans, when their daughters are begging for the fragrance collection this summer!

Want to see the video advertisement for ‘Someday’? Well, look no further: