Justin Bieber, the ever growing popular superstar in the music industry has recently released his first single, “Boyfriend,” for his latest studio album, Believe. The song was released on March 26, 2012 and quickly became viral on the internet. With incredible lyrics and a stylish beat, the song came together with Mike Posner and Mason Levy producing it. The lyrics came from Mike Posner, with additional writing by Justin Bieber and Mat Musto. Justin Bieber explained that the track would surprise people in different ways, since it is a musical departure from his previous material.

“Boyfriend” is a beautiful song and establishes Justin Bieber as the King of Pop. The beauty of this song is the result of a visible evolution of an artist. The song highlights Justin Beiber’s voice by lowering the sound of the instrumental in the background. “Boyfriend” contains lyrics that are very catchy and remind the audience about Beyoncé Knowles, Britney Spears, and Janet. With lyrics like “everything you want” it will definitely appeal to his general fan base. Although it has received mixed reviews from contemporary critics, it was praised for its composition. It was noted that the song had similarities to those of Justin Timerlake’s early work. However, Boyfriend is one of the biggest commercial success this year. It has been very successful, selling more than half a million digital units. In fact, it is the second highest ever debut digital sales week in the United states. It also debuted at number one in Canada and attained top ten positions in Australia, New Zealand and Netherlands. It also reached top twenty in Finland, Ireland, and Switzerland.

Island Def Jam Music Group has also commissioned a music video that will be directed by Colin Tilley. Colin Tilley has previously worked with Justin Bieber for the music video “U Smile,” also a great hit in 2010. The filming for the music video has already took place on March 28, 2012 in a studio located in California. According to Justin Bieber himself, the music video will be a collage of film featuring artistic shots that are connected with dance sequences. For example, there will be a scene with a fire theme and there will be a scene where the theme is ice.

Justin Bieber is said to be working very hard to make his upcoming album, Believe, a big hit. He has reviled that big starts such as Kanye West and Drake were going to be featured on the album. On December 17, 2011, Drake even confirmed that he would work with him on his new album at a concert in Los Angeles. In February 2012 Justin was also recording in Timbaland’s studio on some songs for the album.


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